Natalie Lambert

GenEdge Consulting

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. She established GenEdge with a mission to help organizations gain a competitive advantage by leveraging GenAI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization. These initiatives aimed to identify practical use cases, tools, and strategies to enhance Google's marketing efforts, delivering significant returns on investment.


Natalie also led the content strategy and storytelling team at Google Cloud, held CMO positions in two successful enterprise startups, both acquired during her tenure, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.

Summary: In this episode of the Art of Intelligence podcast, host interviews Natalie Lambert, founder of GenEdge Consulting. They discuss AI's transformative potential in marketing and everyday tasks. Natalie shares her journey from Forrester Research to founding her own consulting firm, highlighting her extensive experience with AI technologies. She emphasizes AI as a collaborative tool that enhances creativity and productivity. Natalie also shares personal anecdotes about using AI for mundane tasks and explains the benefits of building personas for targeted marketing. She concludes with details about her upcoming Maven course on leveraging AI for content creation and strategy.

Link:  https://open.spotify.com/episode/3GpoNCo4HMXi8Xa3nx9R41?si=LJUTUbnwQV60c6lSJECPMQ